Scott Gericke’s team bought the Comfort Inn in Midtown Manhattan in 2009. It was the perfect location to see and do it all in New York City. The hotel offered an unbeatable location with affordable accommodations, top-of-the-line amenities and easy access to major business, transportation and tourist attractions around town. In February 2013, Scott converted the property to Quality Inn and along with that change he sought to also improve his search engine marketing (SEM) and take better advantage of what a dynamic digital presence could do for his property.
buuteeq’s platform helped Scott focus on his SEO and SEM tactics so he could develop content and keywords that met his needs well.
In the last 7 months, Scott’s SEM efforts have generated nearly 4000 additional visits to his website and 43% of those visitors viewed room options. In addition, he received over 100 calls to his hotel.
Find out more here.
